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THE MANUAL21 SELLING ON THE YARD: AFTER THE ROUND

M-217

Who hears of your lot

A lot sells better when the right buyers hear of it. When you schedule a round, Who hears of this lot says how many matched buyers will be told: dealers on the Business desk whose stock is like it, fleet owners whose trucks are due for a change, and buyers whose saved needs fit.

They are told once, in their own language, in one daily message, only if they said yes to hearing. After the lot goes up, the desk shows when they were told and roughly how many.

You never learn who they are, and they learn nothing about your reserve.