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THE MANUAL17 THE BUSINESSES AROUND THE TRUCK

M-174

For makers: where you stand, theme by theme

A maker sees where each of its score pillars stands against rivals in the same class, not as one flattering average but pillar by pillar, which is where a product decision actually gets made.

Alongside that: what operators praise and fault as recurring themes rather than as individual quotes, and where the dealer network thins out district by district against the makers' own published networks.

A maker cannot buy a better score and cannot have a verdict withdrawn. What a maker can do is correct a specification against its own published page, which we act on in hours, and answer the road on the record.