Brands at the counter: a line mapped to every vehicle that runs it

A tyre, battery or parts maker can put its line on the shelf here, and the register maps each size to every vehicle that runs it. Your product then appears on those vehicles' own pages, where a buyer is already looking at the fitment rather than at an advertisement.

Where you print an MRP we show it and say it is yours, with the date. Fitting and service work is priced by the shop, so we say that instead of inventing a number. A value we cannot source is left blank until the record holds it.

A brand can also take a seat on the Circle and answer the road on the record, under its own name, so a reader always knows who is speaking. The rules are the same as for everyone: no phone numbers in posts, and an answer is worth what the road says it is worth.